Free UK delivery (over £60)

10% Student Discount

Free Returns


ITM Brand

InTheMode is home to the latest fashion trends at serious killer prices. Our mission is to ensure our women feel as beautiful as they look. InTheMode believes in you and you should too! We want all our women to believe in themselves and be whoever they want to be.

To all you gorgeous women, remember we got it and we’ll always keep you...InTheMode!

ITM Product

We offer the trendiest clothes to empower all of our InTheMode women out there! #Girlpower.

However, since our goals are to allow women to be confident we make sure we reflect this in our products and even better in our pricing. Remember, money can’t buy you style. We’re different and we ensure our clothing is suitable to everybody's image. Whether or not you like the latest trends, we guarantee we have something you love!

ITM Fashion

Seasons of the year are our favourite! We sell the freshest styles each season! InTheMode loves fashion, seasonal fashion, celebrity fashion, you name it! Everybody loves basics such as jeans, leggings, and loungewear especially at acceptable prices. But hang on! We have more than that, check out our playsuits, skirts, shorts and glamorous dresses ranges! InTheMode will always keep you best dressed for less!

With new styles firing up everyday, easy returns and international shipping, fashion never takes a day off! It’s the clothes you wear that make you feel gorgeous! Our aim is to be as exciting as we can be, offering the best styles of clothing, footwear and accessories at serious low prices! We intend to provide the widest variety of fashion as well as a smooth, easy internet service. We always hunt down the hottest styles and trends keeping women like you on track and up to date!


We believe everybody is beautiful, no matter what colour, size or shape. ITMdolls was created to show our women we believe in all of them. Our ITMdolls represent our brand and guess what? Any one of you can become an ITMdolls and be featured to represent our brand. If you don’t believe in you, InTheMode do! Follow our social media platforms with the hashtag #ITMdolls to become the women we love!

Who created ITM

Priya Chowdhry is the original ITM doll behind InTheMode. She has always had a passion for fashion, which was broadened by her year abroad in the US and France. Her motto is ‘you can’t buy style’ and it’s from these two things InTheMode was born… the latest fashion trends at serious killer prices!

We can help

My account


About Us


  • Delivery
  • UK Tracked (Free Over £60) £3.99
  • UK Next Day Delivery £4.99
  • UK Saturday £5.99
  • UK Sunday £6.99
  • International Price On Order