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Privacy Policy


This document sets out what you can expect of us regarding how we look after your user information. We are users too, and share your zeal in wanting to keep what is private, private.

We seek to abide by the letter and spirit of the guidelines laid out by the UK Information Commissioner’s Office in the document ‘Privacy Notices – Code of Practice’.

We will never share your user information with third parties for promotional purposes without your consent.

Who we are

More formally,we are PR Mode Limited trading as InTheMode. We operate the website found at and our trading address is located at:

81 Eastern Way Ponteland Newcastle Upon Tyne United Kingdom NE20 9RQ

If you have any concerns about the way we use your information or any questions about this Privacy Policy, please let us know. We can be contacted via or by writing to our trading address.

What we do with your information

Information submitted to InTheModewill be processed to:

  • Populate the features that we provide as part of the In the Modeservice.
  • Provide you with updates on the service and any content posted that may be of interest to you.
  • Continually improve our service offering and user experience.
  • Provide commercial services to our clients based on anonymous and aggregated data created by people using our service.

If you sign up to our mailing list we may contact you about goods or services we feel may interest you. You will only receive such contact by email.

We will not share your user information with third parties for promotional purposes without your consent.

We may collect information and compile statistics to assess user trends, which are used by third party organisations to better understand how users interact with businesses and brands online.These statistics are drawn from a dataset that does not contain any information by which you can be identified, and we will not pass on your personal details to third parties for these purposes. How long we intend to keep your information

We will keep your data for as long as that you have a live account on our platform. You can delete your profile by contacting us by email at

If you delete your account the data will disappear from our service; however, there will be a period during which your data will be held on our back-up systems. After this, all content that you created on will be deleted permanently.

What user information we would like you to give to us

We ask you to provide your full name, address, email address, telephone number and payment details in order to make a purchase on our website or create an account. If you create an account, you can change these details once you are logged in to You can also provide more user information, at your discretion.

Where we hold your information

The information and content held on our platform is deployed geographically to maximise user experience.

We host our website through Magento. We remain responsible at all times for the security of your information.

What we do to ensure the security of your personal information

We take the security of your data very seriously. Our approach to information security is constantly evolving and continually reviewed.

We have adopted industry best practices from both technological and business process perspectives in order to make securing your data a key part of the way we do business.

Your rights regarding your personal information

We will contact you with updates about your activity on our service, and how we are evolving to deliver greater benefits to you.

You can opt in or opt out at any time you choose by clicking on the ‘Unsubscribe’ link in the emails, and we will provide a list of contact options on

Our Cookie Policy

As part of our overall approach to privacy and transparency, this section describes what cookies are in the context of our web and mobile interfaces, and what their use means to you. At the end, we've included some links to help you research cookies and their impact, and how you can use your web browser to control the way it manages cookies.

What are cookies?

According to Microsoft:

“Cookies are a very small text file placed on your hard drive by a web page server. It is essentially your identification card, and cannot be executed as code or deliver viruses. It is uniquely yours and can only be read by the server that gave it to you. A Cookies purpose is to tell the server that you returned to that web page.”

What cookies do we use?

In this section, we explain what cookies are used in the overall service we provide to our users, and how you can switch off cookies via a setting in your browser.

Our use of cookies:

  • We use cookies to record when you've accessed our service (either via web or mobile) and if you log into your account; we also use our own cookies to recognise who you are when you return to our platform in a new visit.
  • These cookies are an essential part of how our platform operates, and they greatly improve your user experience. Ironically, the banner that you saw the first time you looked at the website alerting you to the use of cookies makes use of a cookie itself, that would not be required were it not for the European Directive on the use of cookies.
  • These cookies are only used by us, and the information they contain is not shared with anyone else.

List of services we use which use their own cookies:

  • We use Google Analytics to understand general trends about our content and traffic sources: for example, where users come from, which pages are most popular, which sites provide most traffic, how our marketing efforts impact the amount of visits we receive.
  • Google's statement about privacy is here:

  • We use Facebook Connect to allow you to sign up to, and log into, our platform without having to fill our your details - saving time and effort.
  • Facebook's statement about privacy relating their Connect feature is here:; and also here

  • We use Twitter button, Instagram and Pinterest which allow our users to more easily share the content they like on our website with their followers.

The privacy policies can be found at:,


In line with the latest advice from the Information Commissioner’s Office, we interpret your continued use of our platform as consent for us to use cookies to capture data about how you interact with our services, and those of other services we use.

More information about cookies

Links which provide more information about cookies:

Link explaining how to switch off cookies in various browsers:

Contact us if you would like to complain or wish to know more about how your information will be used

We can be contacted via by writing to our trading address.

Contact the Information Commissioner if there is a problem

If you consider we have not addressed your problem, you can contact the UK Information Commissioner's Office for assistance. Further information can be found via

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